Nespresso AR Glyfada

In 2016, Nespresso celebrated the opening of its new Nespresso boutique in Glyfada. In that context, DTMH, in collaboration with McCann, designed an exceptional and innovative Augmented Reality Application and placed it in the display case of the new store.

For one whole week, this custom-made AR system invited all the bystanders, through a specific call to action, to learn about the 7 stages of coffee production. The process was enriched with an engaging 3D animation that appeared in front of them, presenting each stage, from the collection of coffee nuts until the production of Nespresso capsules.

The final step of the interactive happening allowed the visitor to choose one of the two available new capsules, which were once again presented as 3D animations. Then, the selected capsule was placed on a Nespresso coffee machine. While the AR application was showing the coffee being digitally made, the system was sending a signal to the production team about the person’s choice. To create an even more engaging phygital experience, a member of the production team prepared the same real coffee and a promotion girl offered it to the onlooker.

The Nespresso project was a great opportunity to connect the physical and digital coffee experience and provide Boutique’s visitors with a remarkable and unforgettable event.