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BP Ultimate


For our collaboration with BP, the main objective was to offer a unique Phygital experience to the participants in the launch of the new fuel for BP Company.

During a private event, DTMH created a Mixed Reality technology consisting of a custom-made projection that allowed people to stand and preserve the inside of a vehicle’s engine. At the same time, four participants at a time had the opportunity to permeate the projection and have a closer look.

Through the use of a special camera, multiple projections and screens, visitors were informed about the benefits of the new BP fuel in car engines, based on its composition and technology, in an interactive way.


MAGNA Events